TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming services has inten